Very soon the main summer season will be upon us and our zoos, parks and aquariums will be thronging with visitors. At this time of the year participating zoos probably have the best opportunity to raise awareness and funds for the Southeast Asia Campaign.
Wristbands sale at Banham Zoo
Gary Batters, Co-chair of the Southeast Asia Campaign and Director of Conservation and Education at Banham Zoo, explains why the sale of campaign wristbands has huge potential as a fundraising tool. Last year Banham Zoo raised £14,000 for various projects from 186,000 visitors, asking only for a £1 donation. Gary explains: “This potential for fundraising is huge; especially if you realize that EAZA collections have 130 million visitors a year”!
The wristbands are offered at the end of keeper presentations and feed talks, they are offered from conservation tables at special events and the bands are sold in the gift shop. The Banham retail staff says there is no noticeable effect on spend per head within the zoo; it seems that such a modest amount is not missed even in these difficult times.
You can easily carry wristbands along with you and sell them on behalf of the campaign. Gary targeted attendees at a recent zoo-related conference. He says: “Careful timing is essential but after a couple of beers even hardened zoo people will part with a £ or €”. Wristbands are very fashionable as a fund raising tool. It’s an inexpensive item and by wearing wrist bands people show their support of the campaign. Support the Southeast Asia campaign and help by just selling and wearing wristbands.
For more information go to the merchandise section on the campaign website, or download the silicone wristband infosheet directly.
Low investment - high return
Promoting the Southeast Asia Campaign
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